Consumer Psychology and Behaviour Design

Emotional Impact of Advertising: How Emotions Affect Consumer Behaviour

Gary van Broekhoven

Published on: 07/05/2025

Discover how emotions influence consumer behaviour and how to create impactful emotional advertising. Learn techniques for crafting connections that build loyalty and boost brand success.

Behaviour DesignConsumer Psychology

The Psychology of Brand Loyalty: Why We Keep Going Back for More

Gary van Broekhoven

Published on: 14/04/2025

Discover the psychology behind brand loyalty—from emotional bonds and trust to identity and community. Learn what really keeps customers coming back and how to build lasting brand love.

Behaviour DesignConsumer Psychology